15 Vegan Beauty Products at Target Under $15 That Will Change Your Life

Target has earned itself a cult-following and a reputation for leaving many customers walking out with far more than they came for. So the next time you’re going to pick up some extra products on your shopping trip, make sure they’re all cruelty-free. This all-you-need-in-one store offers a wide array of all-natural and totally vegan beauty products that will have you glowing (without breaking the bank) in no time.

Vegan beauty at Target 

One thing’s for sure. Target is not slowing down when it comes to offering cruelty-free, vegan, plant-based goods. And when we’re not picking up our groceries, we’re scanning the beauty aisles for all the best vegan-friendly finds. Check out this list of our 15 favorites below:

@elfcosmetics/Instagram

1 e.l.f. Cosmetics Camo Concealer Corrector ($5)

These lightweight, hydrating concealers are infused with hyaluronic acid and the perfect size to tuck in your bag for trips or on the go. Available in five different shades for various skin tones and skin needs, these color correctors layer well under foundation or makeup to always help us look our best. The price point is just another winner in our books. 
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Target

2Pacifica Beauty Lavender Moon Lip Mask ($13 to $ 14.50)

This overnight lip treatment gives us super hydrated, luscious lips thanks to a mixture of shea butter, jojoba oil, and hyaluronic acid. A soft and feminine lavender and rose scent provides an aura of relaxation as we sink into our pillows, ready to wake up to our best lips yet. 
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Target

3 Love Beauty and Planet’s Advanced Repair Shampoo ($10)

Give your limp locks a lift with this shampoo (the conditioner is also only $10) that provides three times more hydration than your average shampoo, while repairing damage, and nurturing hair fibers. We love that the entire brand is vegan and Target clean beauty approved. 
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Target

4 Florence by Mills Get Glossed Lip Gloss ($14)

 Actress Millie Bobby Brown—known for her role as “Eleven” in Netflix series Stranger Things—launched her vegan beauty line Florence by Mills in 2019 and it’s continued to offer cruelty-free and affordable products ranging from skincare to these smooth, hydrating lip glosses. We love the high gloss factor of these lip products. Plus, they don’t have the irritating stickiness of many lip glosses.
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5 Ella + Mila’s Nail Polish ($10-$12)

You can find shades in a wide array of colors from this 100-percent vegan beauty company at all Target locations, from pale pink to rich purple hues. Treat yourself to an at-home spa day and practice self-care by putting on a rom-com while getting your nails looking glam. For even more vegan nail polish options, check out our guide here. 
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6Physicians Formula Murumuru Butter Matte Monoi Bronzer ($10.70)

When it comes to achieving that perfect sun-kissed glow, Physicians Formula has consistently proven itself as a trusted brand, and their Murumuru Butter Bronzer is no exception. With its unique blend of nourishing ingredients and a matte finish, this bronzer brings a touch of the tropics to your makeup routine, leaving you with a natural-looking, radiant complexion. With its nourishing formulation, matte finish, inclusivity, and cruelty-free nature, this bronzer is an essential.
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Target

7e.l.f. Cosmetics Liquid Glitter Eyeshadow ($6)

When we want to stand out in a crowd and achieve a striking look that will leave people talking, we’re reaching for these high-shine, ultra-glittery, swipe-on liquid eyeshadows. A long-lasting, quick-dry, gel-based makeup formula means these will last all day, making them perfect for music festivals, summer evenings, and dancing the night away. 
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8 Eco Tools Makeup Brushes ($7 to $14)

These brushes are made from synthetic fibers so no need to worry about animal hair hiding in your makeup tools. Find a variety of brush sizes hanging in the aisles at Target, with special lines developed for those with sensitive skin. With a wide range of brush options available, you can find the perfect brush for every step of your makeup routine. From foundation brushes to blending brushes to precision brushes for intricate eye looks, we turn to this affordable brand to find what we need. 
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9Thayers Witch Hazel Toner ($12)

This skin-saving product tones and cleanses your face, tightening your pores, while nourishing and protecting your skin. It’s completely alcohol-free and uses soothing aloe vera to leave your skin feeling hydrated and fresh. Whether you’re dealing with acne-prone skin, uneven texture, or simply want to maintain a healthy complexion, this alcohol-free and paraben-free toner is a skincare game-changer, providing a gentle and effective solution that enhances your natural beauty.
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Target

10BYOMA Creamy Jelly Cleanser ($12 to $13.50)

This unique cleanser formulation effectively removes dirt, impurities, and makeup without stripping our skin of its natural moisture. Infused with nourishing botanical extracts and antioxidants, this cleanser leaves our skin feeling clean, hydrated and rejuvenated. This gentle yet powerful addition to our daily skincare routine provides us with a spa-like experience that leaves our complexion looking radiant and refreshed.
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11 The Lip Bar Soft Kiss Nourishing Lipstick ($14)

This Black woman-owned vegan company has made waves in the cosmetic industry by providing a wide range of liquid matte lipsticks and other beauty products for women of all skin tones. Plus, its long-lasting formula is smear-resistant and looks super fab!
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Milani

12Milani Highly Rated Lash Extensions Tubing Mascara ($13)

Milani’s innovative tubing formula coats each lash, creating length and definition without clumping or smudging throughout the day, which we love. The unique tubing technology wraps around each lash, providing a water-resistant and smudge-proof finish that doesn’t flake away. With its lightweight formula and precise brush, this mascara lifts and separates our lashes, giving us a bold and dramatic look that doesn’t weigh us down.
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13 Starface Pimple and Acne Stickers ($13)

Made of Hydrocolloid, the adorable star-shaped pimple patches make tackling those irritating spots a little bit more fun. They help block outside bacteria and prevent skin picking while contouring to your facial structure to stay on for hours or overnight.
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14 e.l.f. Cosmetics Eyeshadow Palettes ($3 to $10)

This budget beauty brand’s eyeshadow palettes deserve a spot in your makeup routine. Elf’s 10-color palettes are a mix of shimmer and matte finishes to help take your look from day to night effortlessly. (If you’re one to stray away from shimmery shadows, opt for the brand’s all-matte palette.) And if you’re in need of a quick touch up on-the-go, the brand’s Bite Size Eyeshadow quartets make freshening your makeup up as easy as can be. 
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15 Versed Dew Point Moisturizing Dew Cream ($15)

This dew cream is lightweight and absorbs instantly, disappearing into the skin, so the moisturizing effects last long after application. Calming green tea and hydrating aloe vera ensure your skin is kept happy and hydrated all day long. 
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Sarah McLaughlin (@sarahmclaughlin) is the New Products Editor at VegNews and is always on the search for the newest innovations in plant-based food.